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Marketing Overdose campaign films
Watch the whole series of Marketing Overdose films below. You can find out more about each film by clicking on the 'menu' button and using the left and right arrows. You can also download the campaign film briefing (pdf).
Please feel free to share any of our youtube films by embedding this player in your own website or blog, or by emailing them to friends. You can find the code by clicking on the 'menu' button.
Find more CI media at www.youtube.com/ConsumersIntl
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Must see media
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Our latest report
Drug companies spend more than US $19 billion a year on marketing their pills and much of it is targeted at doctors.
Drugs, doctors and dinners is a new report from Consumers International highlighting irresponsible drug marketing to doctors in developing countries. Download a copy of the report here.
One tactic that is often used is to ply doctors with gifts. Big or small, the aim is to boost sales.
Industry codes are supposed to limit these gifts but research by Consumers International (CI) and its members shows that it is a system open to abuse.
Some doctors are also working for drug companies at the same time as prescribing drugs or being asked to give their opinion on a drug.
In other sectors it is usual for people in such positions to have to declare their conflict of interest.
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